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Mama Making Podcast
The Mama Making Podcast is a space for moms making impact - in their communities, in their work, and in the everyday spaces that shape the world.
Hosted by Jessica Lamb, this show features honest conversations with women building, leading, creating, and mothering in ways that ripple outward. Each week brings a mix of solo reflections, expert interviews, and real stories from moms navigating growth in every season — from pregnancy and postpartum to leadership, entrepreneurship, advocacy, and beyond.
Because motherhood doesn’t pause growth. It often reshapes it.
Mama Making Podcast
Allison Hardy | Building a Business That Supports Motherhood (Without the Hustle)
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What happens when the career you worked your entire life for suddenly disappears — right in the middle of pregnancy?
In this episode of The Mama Making Podcast, Jessica sits down with email marketing strategist and mom of two Allison Hardy to talk about building a multi-six-figure business that actually supports motherhood — not one that drains it.
Allison shares her journey from college art professor to accidental entrepreneur, how postpartum depression forced her to rethink hustle culture, and why creating systems that work in the background changed everything. Together, they unpack identity shifts, redefining balance, getting your time back, and what it looks like to build a business that moves with the seasons of motherhood.
This is a grounded, honest conversation about letting go of pressure, honoring energy, and building something sustainable — in business and at home.
Main Topics Covered
- Losing a “dream career” and rebuilding identity after motherhood
- Entrepreneurship out of necessity vs. intention
- Postpartum depression and creating systems that reduce stress
- Selling daily without constant launching
- Email funnels as nervous-system support
- Why balance isn’t real — and what works instead
- Getting time back through systems at home and in business
- Teaching kids about work, leadership, and flexibility
- Modeling entrepreneurship through everyday life
- The power of not giving up when things feel messy
Resources Mentioned
- Email funnels & automated email marketing
- Lead magnets and evergreen content systems
- Collaborations, bundles, and private podcast series
- Pinterest, podcasting, and ads as long-term lead drivers
- AI tools for business systems (and kid-friendly creativity!)
How to Connect with Allison Hardy
- Website: https://www.allisonhardy.com
- Membership: Emails That Sell
- Podcast: Email Empires
This episode is sponsored by Collabs Creative - a digital marketing company supporting makers, creatives, and small business owners with all things digital and design.
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